diff --git a/app/settings/api/queue/delete-user-data.ts b/app/settings/api/queue/delete-user-data.ts
index 627d51e..d209e90 100644
--- a/app/settings/api/queue/delete-user-data.ts
+++ b/app/settings/api/queue/delete-user-data.ts
@@ -1,6 +1,6 @@
 import { Queue } from "quirrel/blitz";
 
-import db, { MembershipRole } from "../../../../db";
+import db, { MembershipRole, SubscriptionStatus } from "../../../../db";
 import appLogger from "../../../../integrations/logger";
 import { cancelPaddleSubscription } from "../../../../integrations/paddle";
 
@@ -17,7 +17,11 @@ const deleteUserData = Queue<Payload>("api/queue/delete-user-data", async ({ use
 			memberships: {
 				include: {
 					organization: {
-						include: { subscription: true },
+						include: {
+							subscriptions: {
+								where: { status: { not: SubscriptionStatus.deleted } },
+							},
+						},
 					},
 				},
 			},
@@ -33,8 +37,12 @@ const deleteUserData = Queue<Payload>("api/queue/delete-user-data", async ({ use
 			await db.organization.delete({ where: { id: organization.id } });
 			await db.user.delete({ where: { id: user.id } });
 
-			if (organization.subscription) {
-				await cancelPaddleSubscription({ subscriptionId: organization.subscription.paddleSubscriptionId });
+			if (organization.subscriptions.length > 0) {
+				await Promise.all(
+					organization.subscriptions.map((subscription) =>
+						cancelPaddleSubscription({ subscriptionId: subscription.paddleSubscriptionId }),
+					),
+				);
 			}
 
 			break;
diff --git a/app/settings/api/queue/subscription-created.ts b/app/settings/api/queue/subscription-created.ts
index 9fd76a8..112df96 100644
--- a/app/settings/api/queue/subscription-created.ts
+++ b/app/settings/api/queue/subscription-created.ts
@@ -18,7 +18,7 @@ export const subscriptionCreatedQueue = Queue<Payload>("api/queue/subscription-c
 	const organization = await db.organization.findFirst({
 		where: { id: organizationId },
 		include: {
-			subscription: true,
+			subscriptions: true,
 			memberships: {
 				include: { user: true },
 			},
@@ -28,29 +28,26 @@ export const subscriptionCreatedQueue = Queue<Payload>("api/queue/subscription-c
 		throw new NotFoundError();
 	}
 
+	const isReturningSubscriber = organization.subscriptions.length > 0;
 	const orgOwner = organization.memberships.find((membership) => membership.role === MembershipRole.OWNER);
 	const email = orgOwner!.user!.email;
-	await db.organization.update({
-		where: { id: organizationId },
+	await db.subscription.create({
 		data: {
-			subscription: {
-				create: {
-					paddleSubscriptionId: event.subscriptionId,
-					paddlePlanId: event.productId,
-					paddleCheckoutId: event.checkoutId,
-					nextBillDate: event.nextPaymentDate,
-					status: translateSubscriptionStatus(event.status),
-					lastEventTime: event.eventTime,
-					updateUrl: event.updateUrl,
-					cancelUrl: event.cancelUrl,
-					currency: event.currency,
-					unitPrice: event.unitPrice,
-				},
-			},
+			organizationId,
+			paddleSubscriptionId: event.subscriptionId,
+			paddlePlanId: event.productId,
+			paddleCheckoutId: event.checkoutId,
+			nextBillDate: event.nextPaymentDate,
+			status: translateSubscriptionStatus(event.status),
+			lastEventTime: event.eventTime,
+			updateUrl: event.updateUrl,
+			cancelUrl: event.cancelUrl,
+			currency: event.currency,
+			unitPrice: event.unitPrice,
 		},
 	});
 
-	if (!!organization.subscription) {
+	if (isReturningSubscriber) {
 		sendEmail({
 			subject: "Welcome back to Shellphone",
 			body: "Welcome back to Shellphone",
@@ -58,15 +55,17 @@ export const subscriptionCreatedQueue = Queue<Payload>("api/queue/subscription-c
 		}).catch((error) => {
 			logger.error(error);
 		});
-	} else {
-		sendEmail({
-			subject: "Welcome to Shellphone",
-			body: `Welcome to Shellphone`,
-			recipients: [email],
-		}).catch((error) => {
-			logger.error(error);
-		});
+
+		return;
 	}
+
+	sendEmail({
+		subject: "Welcome to Shellphone",
+		body: `Welcome to Shellphone`,
+		recipients: [email],
+	}).catch((error) => {
+		logger.error(error);
+	});
 });
 
 export default subscriptionCreatedQueue;
diff --git a/app/settings/api/queue/subscription-payment-succeeded.ts b/app/settings/api/queue/subscription-payment-succeeded.ts
index f92b159..e35afc2 100644
--- a/app/settings/api/queue/subscription-payment-succeeded.ts
+++ b/app/settings/api/queue/subscription-payment-succeeded.ts
@@ -42,6 +42,7 @@ export const subscriptionPaymentSucceededQueue = Queue<Payload>(
 			},
 		});
 	},
+	{ retry: ["30s", "1m", "5m"] },
 );
 
 export default subscriptionPaymentSucceededQueue;
diff --git a/app/settings/components/billing/plans.tsx b/app/settings/components/billing/plans.tsx
index b3b42b0..aa3ed15 100644
--- a/app/settings/components/billing/plans.tsx
+++ b/app/settings/components/billing/plans.tsx
@@ -5,7 +5,8 @@ import clsx from "clsx";
 import useSubscription from "../../hooks/use-subscription";
 
 export default function Plans() {
-	const { subscription, subscribe } = useSubscription();
+	const { subscription, subscribe, changePlan } = useSubscription();
+	const hasSubscription = Boolean(subscription);
 
 	return (
 		<div className="mt-6 flex flex-row-reverse flex-wrap-reverse gap-x-4">
@@ -62,8 +63,13 @@ export default function Plans() {
 						<button
 							disabled={isCurrentTier}
 							onClick={() => {
-								subscribe({ planId: tier.planId });
-								Panelbear.track(`Subscribe to ${tier.title}`);
+								if (hasSubscription) {
+									changePlan({ planId: tier.planId });
+									Panelbear.track(`Subscribe to ${tier.title}`);
+								} else {
+									subscribe({ planId: tier.planId, coupon: "groot429" });
+									Panelbear.track(`Subscribe to ${tier.title}`);
+								}
 							}}
 							className={clsx(
 								!isCurrentTier
diff --git a/db/migrations/20211002172141_org_can_have_multiple_subscriptions/migration.sql b/db/migrations/20211002172141_org_can_have_multiple_subscriptions/migration.sql
new file mode 100644
index 0000000..78d8607
--- /dev/null
+++ b/db/migrations/20211002172141_org_can_have_multiple_subscriptions/migration.sql
@@ -0,0 +1,14 @@
+/*
+  Warnings:
+
+  - Made the column `organizationId` on table `Subscription` required. This step will fail if there are existing NULL values in that column.
+
+*/
+-- DropIndex
+DROP INDEX "Subscription_organizationId_unique";
+
+-- AlterTable
+ALTER TABLE "Subscription" ALTER COLUMN "organizationId" SET NOT NULL;
+
+-- AlterTable
+ALTER TABLE "User" ALTER COLUMN "fullName" DROP DEFAULT;
diff --git a/db/schema.prisma b/db/schema.prisma
index 985a073..37e2683 100644
--- a/db/schema.prisma
+++ b/db/schema.prisma
@@ -30,7 +30,7 @@ model Organization {
   messages                  Message[]
   phoneCalls                PhoneCall[]
   processingPhoneNumbers    ProcessingPhoneNumber[]
-  subscription              Subscription?
+  subscriptions             Subscription[]
 
   @@unique([id, twilioAccountSid])
 }
@@ -50,8 +50,8 @@ model Subscription {
   nextBillDate         DateTime           @db.Date
   lastEventTime        DateTime           @db.Timestamp
 
-  organization   Organization? @relation(fields: [organizationId], references: [id], onDelete: Cascade)
-  organizationId String?
+  organization   Organization @relation(fields: [organizationId], references: [id], onDelete: Cascade)
+  organizationId String
 }
 
 enum SubscriptionStatus {
@@ -95,7 +95,7 @@ model User {
   id             String     @id @default(uuid())
   createdAt      DateTime   @default(now()) @db.Timestamptz
   updatedAt      DateTime   @updatedAt @db.Timestamptz
-  fullName       String     @default("")
+  fullName       String
   email          String     @unique
   hashedPassword String?
   role           GlobalRole @default(CUSTOMER)