# nxdns.sh — marketing and docs website plan

Agreed in an interview on 2026-08-15, revised on 2026-10-02 and 2026-10-19 (screenshots in, section order set, the personal story moved to the owner's blog). This directory will hold the site's source.

## Purpose

Convince, then teach. A marketing front page sells the project; the docs sit one click away. mediabunny.dev is the structural model (landing on top, docs behind it), not the visual one.

## Domain and hosting

- Domain: `nxdns.sh` (already owned).
- Host: Cloudflare Pages.
- Deploy: Gitea Actions builds the site on push to master, then `wrangler` uploads the output. A Cloudflare API token lives as a Gitea secret. (Cloudflare Pages has no Gitea integration, so direct upload is the mechanism.)

## Stack and layout

- Astro + Starlight, in this `website/` directory.
- Starlight reads the existing `docs/` Diátaxis tree in place. Docs and code version together; nothing moves or syncs.

## Landing page

Four sections, in this order:

1. Hero: the README pitch — "A DNS sinkhole for your LAN. It blocks the names you do not want, and forwards the rest over an encrypted connection." — and a copyable install command in two tabs: Docker compose first, the signed tarball second. The registry allows anonymous pulls (verified 2026-10-02 against v0.0.21), so the Docker tab works without an account.
2. Screenshots of the web UI, taken from a running instance with realistic data: Overview, Activity (with a query's provenance), Clients, Diagnostics.
3. Feature grid: filtering, config-as-code, DoH/DoT, per-client groups, metrics, query log.
4. Comparison table vs Pi-hole, AdGuard Home, Technitium — only to help people choose. Seven rows: how it ships; config as a file in git that the tool converges onto; encrypted upstreams built in; serves DoH/DoT to clients; signed, reproducible releases; DHCP server; DNSSEC validation. The last two are rows nxdns loses, kept because a table that only lists wins does not help anyone choose. Competitor cells were checked against Pi-hole 6.5 (FTL 6.8), AdGuard Home 0.107.79 and Technitium 15.6.2 on 2026-10-19.

The pitch leads with what nxdns does, not with attacks on the incumbents. The page is about the tool: why the owner built it is a blog article, not a landing-page section.

## Docs section

- The full `docs/` tree (tutorial, how-to, reference, explanation) plus a changelog page rendered from `CHANGELOG.md`.
- `PLAN.md` (root) and `specs/` stay repo-only.
- Pagefind search (Starlight built-in) is on. No analytics. No live demo instance.

## Look

- Clean technical. Light default with a dark toggle.
- Orange/amber accent.
- Brand is the lowercase `nxdns` wordmark in a distinctive typeface. No drawn logo.
- Copy tone: the honest, direct voice the docs already use, about the tool. The personal story is the blog's.

## Links

Source links point to `git.mial.net/mokhtar/nxdns` only. No GitHub mirror.

## Open questions

1. Wordmark typeface — resolve in the design pass.
2. Re-check the comparison cells against the then-current competitor versions before publication. AdGuard Home had a 1.0 beta on 2026-09-30, so its cells are the most likely to move.